Groupon Email Subscribers Top Out

Groupon sees email subscribers top out. If you've ever subscribed to their email deals newsletters you know that the inundation of facial deals gets old after about 20. This video highlights the challenges Groupon is having with maintaining competitiveness.

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Category: Industry NewsPermalink

Keyword Mastery – Unlocking The Doors To SEO Success

Keyword Mastery – Unlocking The Doors To SEO Success

Search engine optimization is becoming a widely used term in marketing meetings these days. Many businesses are employing traditional SEO techniques, while others use press releases to draw specific audiences to their sites. Whether you’re using online press releases or traditional SEO in order to drive traffic to your site keywords are the base of these operations. If you don’t define the keywords you won’t see the traffic.

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Category: Website OptimizationPermalink

Business Logos, What’s The Difference?

In our modern world, when selling a product or service, it helps to be easily identifiable. Look at Coca-Cola, FedEx, BMW or any other instantly recognizable company today. They all have something in common. A identifiable brand image. Let us look at the different types of logos and what they mean for your company.

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Category: MarketingPermalink

Google’s +1 - The “Like” Button for Google Searches

Google’s +1 - The “Like” Button for Google Searches

Almost a year after Facebook debuted its "Like" buttons, Google is announcing the search engine equivalent - the "+1" button. Launching today as part of the Google search engine the "+1" button allows you to show your approval of the ads and search results you find interesting. The button is part of the search engine for now but API functionality is in the works for websites everywhere.

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Category: Industry NewsPermalink

Groupon Already Losing Luster For Consumers and Businesses Alike

Groupon Already Losing Luster For Consumers and Businesses Alike

Group buying site Groupon hit the consumer mainstream in the last year offering out of sight deals of up to 50% off for everything from restaurant deals to diving certifications. As the emails keep flying into your inbox you might be wondering if Groupon might be right for your business. Before you get too excited here are a few things to know before jumping to the conclusion that Groupon, or any other group buying site, is a slam dunk.

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Category: Industry NewsPermalink